Reflecting on Comma’s 2025 Retreat: Our Team, Values, and Purpose
Rituals have the power to connect people, foster belonging, and boost engagement — and our annual Comma Copywriters retreat is living proof. When our fully remote team comes together every year, we leave happy, inspired, and ready to do our best work for our clients.
This year, our retreat embraced a remote-first approach. The leadership team gathered in the spacious and sun-filled conference room at U.S. Bank in Farmington, Utah, while the 19 members strong writing team tuned in via Zoom.
Crystalee kicked off the event with a visual of Comma’s remote team across the map — spanning California, Utah, Colorado, the Midwest, and up and down the East Coast.
She then highlighted our Comma Values:
Freedom – Life first!
Accountability – Show up, own your work
Humility – Work as a team, no egos
Curiosity – Keep learning and growing
Care – Put your heart into it
These values guide everything we do at Comma: how we approach our work, collaborate, and show up for our clients. One way we put the value of Care into action is through our partnership with Kurandza, an organization dedicated to providing education and opportunities for girls in need.
This year, our support has sponsored 25 girls' education by covering essentials like tuition, uniforms, supplies, and transportation. During the retreat, Crystalee shared their photos, and we took turns learning about their dreams and goals.
According to McKinsey, employees at purpose-driven companies are four times more engaged. At Comma, we’ve seen this firsthand — the impact of our work with Kurandza keeps us motivated and reinforces the purpose behind what we do every day.
2025 in Review: Comma’s Achievements in 2025
Next, Crystalee shared the many milestones Comma achieved in 2025:
Crystalee was named to Utah Business's Forty Under 40 list
Comma won Utah’s Best of State award for the third year running
Comma was named in the Utah Business Fast 50 for the fifth consecutive year
Comma was a finalist in the Silicon Slopes Hall of Fame Awards
Comma ranked #53 on The Utah 100
For the third year, Comma surpassed $1 million in annual revenue
So far, 2,166 pieces of content have been delivered with a 99.95% on-time rate
Comma set a record: 10 months, 22 days with 100% on-time deliveries!
Comma also hosted three successful Marketers on Mountains hikes and took Cheesecake & Content Chats on tour to Provo, Lehi, Phoenix, and Denver.
Lessons in Client Success
Sarah emphasized that client success is a team effort, rather than a one-person role. In line with this collaborative approach, she introduced Comma’s Marketing Minds Council for 2025 — a group of eight executive marketing leaders who share unique insights, experiences, and strategies for success across industries.
She closed with a reminder of why this matters, quoting Michael LeBoeuf:
“A satisfied customer is the best business strategy of all.”
At Comma, we carry this belief into all we do, providing value for clients with polished, fluff-free content that reaches the right audience and helps marketers save time.
Insights from Comma’s Writers
Lindsey reflected on how client feedback has improved her writing and editing skills.
“Staying curious instead of defensive has helped me have a good attitude and become a better editor,” she said.
Next, Lisa gave tips on writing for AI discovery, highlighting the importance of understanding the user’s intent and sharing the most relevant information first.
“Don’t just create relevant content, add value,” she said. “AI looks not just at relevancy, but quality.”
Finally, Brooke shared productivity affirmations, including: “I know where I need to make changes to better manage my time” and “I’m grateful for the opportunity to make meaningful contributions.”
Celebrating Our 2025 Bucket List Grant Recipients
Next, Danielle, Operations and Team Support Manager, introduced the 2025 Bucket List Grant recipients.
These team members celebrated their third anniversary at Comma this year, qualifying for a $1,000 grant to put towards a trip, purchase, or adventure of their choosing:
Camille
Kelene
Hannah
Kenz
Lauren
Lisa C.
Maddie
Lisa H.
Danielle
Each recipient received a giant, game-show-style check to honor their hard work!
What’s on the Horizon for Comma
To wrap up the retreat, Crystalee gave the team a preview of the year ahead. In 2026, Comma turns 10! We’ll be celebrating all year long — with Comma’s very first Gala, community service projects, and, of course, creating a giant human comma!
Next stop: Comma takes on the Inc. 5000!
Ready to reach the right audience with content that performs — without stretching your team? Schedule a call to learn more about partnering with Comma.
