Finding the Right Content Marketing Agency in Utah
As a busy Utah marketer handling strategy, execution, and ROI, you may struggle to consistently produce high-quality content. One minute you’re building a three-month-long email marketing campaign with multiple touchpoints, and the next, you’re editing this week’s thought leadership piece. To help fill in both bandwidth and skills goals, many marketers partner with content marketing agencies.
Content marketing agencies help organizations plan, create, manage, and distribute content. That might look like case studies, articles, or social media posts. These content pieces are designed to align with your greater departmental and business goals. Services typically include strategy development, content creation, SEO optimization, and publication.
With all that’s on your plate, we thought we’d take the hard part of finding reputable content marketing agencies in Utah off of your list. In this guide, you’ll learn when it makes sense to partner with an agency, what to consider, and which agencies could be a fit for your needs.
Common Hurdles for Marketers
You likely have a stream of multiple priorities alongside a never-ending funnel of incoming requests from sales, product, and leadership. (Just to name a few!) Do any of these marketing challenges sound familiar?
Nonstop content demands: Feeling content overwhelm? Your small team may be able to produce two high-quality thought leadership articles a month. But you likely also need email marketing material, social media posts, and longer evergreen content as well. That’s when bringing in an agency can help you scale without sacrificing quality.
Expertise gaps: If you’re a marketing team of one or just a few, you likely don’t have all of the skills you need on tap. Maybe you’ve got an amazing graphic designer, but come up short on SEO copywriting. A specialized agency can help you fill those gaps.
Proving ROI: Well-researched and publicized content pays off, but it takes time and smart tracking. With the right agency, you can outsource and connect content with KPIs (Key Performance Indicators) while you focus on more mission-critical activities.
Shifting Priorities: You have to keep postponing campaigns as internal priorities shift. With a content marketing agency, you can have those campaigns in progress as you tackle whatever is rising to the top of the to-do list today.
Lagging Behind Competitors: Maybe your competitors are at the top of search engine results for your target keywords while your brand is on page five. A targeted approach with an agency can help you improve your search engine rankings.
Inconsistency in Brand Voice: Does your brand voice feel inconsistent across channels? A professional content marketer can help you reset and create a cohesive feel for your audience.
The right content marketing agency will help you shift from operating in a reactive to a proactive fashion.
Top Content Marketing Agencies in Utah
Now that we’ve discussed some reasons why you might partner with a content marketing agency, let’s take a look at the criteria we used when evaluating your top options in Utah.
Content Focused: In other words, the agency needs to offer a range of content types produced with a focus on quality.
Results: In our evaluation, we looked for proof points such as client testimonials, client retention rates, reporting, etc.
Local Fit: To meet our criteria, the agency needs to be based in Utah or serve the area remotely. Extra points for time-zone alignment and being able to meet in person if desired.
Reputation: Similar to results, we looked for factors such as awards won, years in business, online presence, etc.
Below you’ll find our top picks for content marketing agencies serving Utah with commentary on where they did (and didn’t) stand out. They’re listed in alphabetical order.
For Full-Service Strategy and Senior Leadership
1. Avalaunch Media (Lehi, UT)
Based in Lehi, Utah, Avalaunch Media is a digital marketing agency that specializes in providing fractional marketing leaders alongside SEO, content, creative, and analytics services. With over 20 years in business, Avalaunch has an impressive roster of clients including Fidelity, Kaiser Permanente, and Robert Half.
Pros:
Deep strategic services and execution pipeline
Local presence
Established business with high-profile clients
Cons:
May require a higher budget than boutique agencies
Possibly heavier on strategy and less nimble on quick turns
Best For: Marketers who want a digital marketing partner who can own all aspects of messaging and positioning, especially those that need leadership and delivery.
For SEO, Content, and Paid Advertising Combined
2. Big Leap (Lehi, Utah)
Big Leap is a Search Engine Marketing (SEM)-focused agency with roots in Lehi, Utah. Big Leap provides SEO and paid advertising services alongside RevOps, content marketing, and more. They take a customized approach to projects and have an impressive 95% client retention rate.
Pros:
Broad service stack with consistent positive reviews
Flexible service offerings
Lots of social proof with case studies and reviews
Cons:
Generalist approach
May lack a sophisticated storytelling focus
Best For: Marketing teams that need consistent content delivery as well as digital advertising efforts.
For High-Quality, Fluff-Free Content
3. Comma Copywriters (Salt Lake City, Utah)
Comma Copywriters is a boutique content marketing agency built for smart marketers who want to save time and build thought leadership. Comma’s team of professional writers and editors deliver polished, fluff-free content for both B2B and B2C audiences. The Utah Business Fast 50 agency operates remotely with writers all over the country. Clients include Workfront, Pluralsight, and Facebook.
Pros:
Deep expertise in content writing and editing
Nimble team with experience in multiple verticals
Two sets of professional eyes review every piece of content prior to delivery
Cons:
Smaller scope of services, less integration with SEO, design, paid media (though Comma offers coordination with partners)
Best For: Marketers who want crisp, high-quality content, a scalable scope, and tailored expertise.
For Award-Winning Creative Marketing
4. Fusion 360 (Salt Lake City, UT)
Fusion 360 markets itself as the best digital advertising agency. They’ve certainly received numerous awards for their advertising and creative work. Fusion 360 offers several services including brand development, content marketing, and video production. According to the agency website, Fusion clients outperform the market five-to-one.
Pros:
Large national presence
Strong track record
Integrated content, SEO, and social strategy
Cons
Leadership team not pictured on website
May charge a premium for high-end creative
Best For: Marketers who need full-spectrum campaigns backed by awards and strong creative storytelling.
For Industry-Specific, Local Marketing
5. Oozle Media (South Jordan, UT)
Oozle Media describes itself as a one-stop shop for all things marketing. A retention-based agency, Oozle specializes in home services, beauty/trade schools, dentistry, and local Utah businesses. While they don’t appear to offer a standalone content marketing service, they do provide content through email marketing, social media, and web design.
Pros:
Full-stack services
Strong local focus
Holistic digital marketing strategy
Cons:
No independent content marketing service
Limited client roster on website
Best For: Marketers who want a single local partner handling everything, including content.
For SEO and Data-Driven Content
6. Rock Salt Marketing Cooperative (South Jordan, UT)
Rock Salt Marketing Cooperative specializes in SEO, paid media, and web design. The Utah-centric brand spotlights customer results, testimonials, and case studies on its website. The team includes sales strategists, copywriters, SEO experts, and even Rosie, the Chief Barketing Pawfficer.
Pros:
Focus on measurable outcomes
Local presence
Clear pricing
Cons:
Mid-tier size could feel less cozy than boutique
Best For: Teams focused on data and predictable output, especially those with SEO or paid media campaigns.
Start Here
Breaking down the process into simple steps makes it less overwhelming to find the right content marketing partner. These five steps will help you move from idea to action.
1. Define Your Goal
You’ll get better results the more specific you can be about what you want to achieve. For example, do you want more organic traffic through SEO content? Or do you need a stronger brand voice across multiple channels? Maybe you’ve launched a hyper-local Utah-based email marketing campaign. Whatever your goal is, defining it ahead of time will help you zero in on agencies that can help you achieve it.
2. Map Your Internal Capacity
What skills do you already have within your team? How about current bandwidth levels? Evaluating your own capacity will help you pinpoint whether you need a full-scale strategy or one-off projects. Based on that assessment, you might decide to outsource your entire content marketing strategy or just bring in professional writers to tackle long-form content.
3. Reach Out for Discovery Calls
As you begin to shortlist agencies, connect with their sales team to ask for case studies that fit your industry and goals. Take time to review samples from the agency portfolio for tone, style, and quality. Clarify how they measure success and what to expect as far as communication.
4. Compare Estimates
Know your budget, but also know your deadlines. Find out what your top agencies offer as far as scope, turnaround times, and flexibility. In some cases, a higher price point may pay off if you need a faster delivery or greater collaboration.
5. Start Small
You can always begin with a pilot to get started. This option allows you to test the agency’s fit, quality, and responsiveness. If it’s a good match, you can scale up with confidence.
At Comma Copywriters, we work with smart, busy marketers to create clear, consistent content that delivers results. Our writers and editors make it easy to stay on track and on budget. Book your free 20-minute consultation to see if we’re the right fit for your goals.
