Cheesecake & Content Chats - 2025 Lehi Recap
Our team at Comma Copywriters is still feeling energized by our latest Cheesecake + Content Chats series event, held in Lehi at Kiln.
This was our latest stop in our event series dedicated to community building and knowledge-sharing among marketing leaders and professionals. And our April 16, 2025 event celebrated our ninth business birthday.
Content Chats Go on Tour
If you’ve followed along, you know we’ve expanded our signature event to a series, kicking off in Phoenix. Each event has its unique flavor (pun intended) — and this one stood out. For an insider’s take on the Lehi experience, you can read what Comma Founder and CEO Crystalee Beck had to say on LinkedIn.
As in past events, guests enjoyed lunch and a spread of cheesecakes and left with actionable insights they could apply to their crafts. If you missed their insights, you can read recaps of their presentations below.
Thoughts from the Kiln Lehi Stage
The illustrious emcee and performer Yahosh Bonner set the tone for the midday presentations with his wise words:
“This is a special event……for networking,” Yahoosh said. “In Africa, they say, 'It takes a village. And what a blessing that we are able to create our own village and connect with people with like minds and goals.”
We couldn’t agree more with the sentiment that we’re all in this together. On that note, here’s what the speakers shared about marketing:
Speaker 1 – Benjamin Ard of Masset
Benjamin Ard, co-founder of Masset.ai and host of the Content Amplified podcast, made the case for why you should pursue a business podcast in 2025:
“I don’t care if you’re brand-new in your career or you’ve been in your career for ages, you should have a podcast,” he said.
Benjamin was candid about his journey as a solo podcaster — with nearly 300 episodes behind him — and what the experience has taught him. Here are four key takeaways from his presentation that left an impression on us:
Meet amazing people. Ben has gotten to know hundreds of people he now calls contacts. These professionals are great resources for furthering his professional growth and have deepened and broadened his knowledge.
Create content that sticks out. Artificial intelligence has its limits in connecting with audiences in meaningful ways. Podcasting, however, can bring a greater dimension and depth to storytelling.
It’s easier than ever. Technology can help you edit and refine your podcast in a matter of seconds.
Build trust and authority in your niche. Interviewing domain experts can raise your stature and help you get noticed.
Bottom line: There’s a lot to be gained from rising to the challenge of what Benjamin refers to as “creating the authentic moment.” Podcasting invites people into the story like few forms of media can.
Speaker 2 - Carina Wytiaz of Vasion
Carina Wytiaz of Vasion explored what makes B2B marketing content resonate with modern audiences. It turns out there’s a surprising link between physics and how marketers can fill the marketing funnel. Enter “quantum marketing,” a term Carina unpacked on the stage.
Just like the atom’s state collapses upon observation, a consumer's perception follows a similar pattern. It collapses into a concrete opinion once the person directly engages with the brand. This could occur after taking several actions, such as visiting a website, trying a new product, reading a review, or being exposed to a campaign.
Marketing influences the probabilities of how that "collapse" happens. It influences consumers’ mental framework and perceptions. Strong branding, storytelling, and content marketing shape perception toward favorable outcomes. Poor messaging or inconsistency, conversely, might lead to a negative view after an engagement.
No matter where the customer is in the funnel, the prospect should be targeted with ads that drive home the message that your company is there to help. All of this comes back to a mantra Carina shares with her marketing team to ground their efforts: “Do less. Do it better.” In other words, take the time to understand what’s working now and how you can harness that success for future results.
Speaker 3- Clint Betts of Silicon Slopes
A brilliant storyteller, Clint Betts focused on how we can create better relationships through content abundance. Before Clint started Silicon Slopes and CEO.com, he was working in tech and noticed an interesting trend and opportunity: No one was telling their stories. Clint took it upon himself to write profiles about Utah businesses on a website that later became known as Beehive Startups.
Clint offered an example that moved the audience. He recounted the story of a young beekeeper named Bryce Bunderson. After losing $10,000 worth of equipment to theft, Bryce was in a tough position. Clint felt compelled to share Bryce’s plight on the blog, and the Beehive Startups community came to the rescue.
Through a community-driven fundraiser and collective efforts from local businesses, Bryce raised enough funds to replace the stolen materials and fully recover from the setback. A simple blog post grew into a force for meaningful change, all because of the authentic and personal connection built over time.
Clint’s presentation had many nuggets of wisdom, but one of the takeaways here is that people connect with what feels real. Authentic stories can cut through the noise and leave a lasting impression.
Speaker 4- Catherine Bennett of Backpack Marketing
Catherine Bennett of Backpack Marketing opened her presentation with: “Do you have a best friend?”
The cheery content marketer shared a touching account of how a dear friend was there for her on a tough day. The BFF barged into Catherine’s house at a moment she knew Catherine needed support. The friend sat with her in her vulnerable state, offered a treat, and simply affirmed: “You’re going to be okay.”
Catherine’s thesis is that generosity in content transforms both relationships and outcomes. Great marketing feels just like that — like a hug from someone who sees you. Her take is that content marketing, at its core, isn’t so different from building relationships. Just like a genuine rapport with a friend, strong content is based on connection, empathy, and trust.
Instead of superficial gestures (or vague messaging), effective marketing teams metaphorically reach into the lives of their audiences to address their challenges head-on and show a sincere interest in helping them achieve their goals.
To put this concept into action, check in with your content marketing. Next time you’re creating a blog post, a video, or even an email, ask yourself:
● Have I approached this with genuine empathy for my audience’s needs?
● Is this content as clear and actionable as it could be?
● How can I go beyond what’s expected to make this truly helpful?
When you create content centered in generosity, you’re cultivating a relationship that your audience can count on, time and time again.
Join Us in Colorado and Utah
A huge shoutout to our incredible speakers, amazing emcee and singer Yahosh, venue Kiln Lehi, and all the marketing leaders who joined us! It was truly a collaborative effort, and we’re grateful to have so many talented people in our orbit.
We hope to see you at one of our upcoming marketing events in Utah and Colorado:
📍 Denver, Colorado – May 14
📍 Provo, Utah – September 10
Click here to register and secure your spot. See you there!
